Rotary is great at attracting new members, but keeping them engaged is another challenge. District Governor Michael Lapiña's vision for 2024-25 is to make Rotary an irresistible experience, ensuring new and existing members feel a deep sense of belonging.
The Challenge:
While service projects attract members, many leave due to a lack of personal connection. Club Service plays a crucial role in fostering friendships, professional growth, and fun—all key to retention.
Strengthening the Club Service Portfolio
A Strategic Club Service Director
This role should be seen as the club's Chief Operating Officer, responsible for:
Building a vibrant club culture
Developing future leaders
Strengthening friendships and engagement
A More Engaging Induction Process
New members should feel welcome from day one. Strategies include:
Mentorship: Assign mentors for at least six months.
Club Roles: Give new members responsibilities early.
Social Connection: Organize regular fellowship events.
Leadership Development
Investing in leadership ensures club sustainability. Actions include:
Identifying future leaders
Offering training on Rotary knowledge and leadership
Implementing structured succession planning
Re-Engaging Disengaged Members
Clubs should have a strategy to reconnect with inactive members through personalized outreach and renewed engagement opportunities.
Next Steps
Expand the Club Service Director's role
Strengthen mentorship and induction programs
Improve leadership development and succession planning
Implement a re-engagement strategy for inactive members
A strong Club Service program builds lasting friendships and a sense of family within Rotary, ensuring members stay engaged and inspired. Let’s make Rotary an experience no one wants to leave!
For a more comprehensive discussion on club service and membership retention, refer to the District Membership Retention Strategy (March 2025)